![]() Then there’s the question of home availability. “Raya” is an unknown, a “serious,” not immediately relatable fantasy tale. Though live-action/animated hybrid “Tom & Jerry” should have been secondary to a fresh title from the studio who regards animation as its birthright, the reality is that as a brand it clicked immediately with family audiences. When “Raya” finally settled on March 5 as its opening date, Warners, which had earlier moved up “Tom & Jerry” to this weekend from April, jumped into the previous week.Ĭoming out after “Tom and Jerry,” as well as the loss of some important theaters, are the topline reasons for the “Raya” shortfall. But that still would have been more than 20 percent less than “Tom & Jerry” last weekend.Ĭredit Warner Bros., which like Universal is aggressive with its theater/home platform strategy, with a smart move. That means that a 20 percent loss gross is likely, with otherwise a take of around $11 million. In most of the country, the film was still available, and where it wasn’t, it was an inconvenience for potential ticket buyers. Most significant is the anemic showing of “Raya.” The opening was hurt by third-largest exhibitor Cinemark and a handful of other players not showing it based on film rental terms. Oscars 2023: Best Production Design Predictions ![]() 'Creed III' Likely Will Open to $40 Million, Starting Another Strong Month at the Box Office 'Creed III' Starts March with a KO and Another (Jonathan) Majors Success
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